As part of its membership, Cisco Live’s global marketing manager Staci Clark has teamed up with Active Network’s global strategic director Anthony Miller to present a keynote at Summer Eventia in Cardiff from 26-28 June.
Clark and Miller will present Using digital technology to enhance engagement.
The session, planned for the opening day of the conference, will detail the new digital landscape and how events businesses can attract new audiences and strengthen relationships with existing delegates through new media channels.
This keynote will be followed by specific workshops on social media, mobile and virtual so that delegates can gain practical advice after being inspired by this new world view.
Cisco group manager for European event marketing Gerd De Bruycker said: "Our Eventia membership is a logical step. We are looking forward to networking, learning and sharing best practices with other members."