Visit Scotland chairman Mike Cantlay told C&IT that he expects a host of team-building and themed events to take place on the back of the film, inspiring a renewed focus on the country.
"Pixar don't make bad films. I expect Brave, which takes place in a mystic, rugged Scotland, will introduce a new generation to Scotland as we aim to push our annual business tourism turnover past £1bn, hopefully next year," he added.
Cantlay also mentioned that a number of sectors, including the automotive industry, are increasingly booking events and business travel in Scotland.
Scotland's tourism has previously been boosted by films including Trainspotting and Braveheart.
Brave is released on 22 June 2012.