Pixar film could boost Scotland's business tourism to £1bn

Visit Scotland has told C&IT it expects Brave, an upcoming animated film by Disney's Pixar Animation Studios, will help reach its £1bn annual business tourism target.

Pixar film could boost Scotland's business tourism to £1bn
Pixar film could boost Scotland's business tourism to £1bn
The tourism organisation, which this week held its Scotland Means Business event, reported an annual business tourism turnover of £827m last year.

Visit Scotland chairman Mike Cantlay told C&IT that he expects a host of team-building and themed events to take place on the back of the film, inspiring a renewed focus on the country.

"Pixar don't make bad films. I expect Brave, which takes place in a mystic, rugged Scotland, will introduce a new generation to Scotland as we aim to push our annual business tourism turnover past £1bn, hopefully next year," he added.

Cantlay also mentioned that a number of sectors, including the automotive industry, are increasingly booking events and business travel in Scotland.

Scotland's tourism has previously been boosted by films including Trainspotting and Braveheart.

Brave is released on 22 June 2012.

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