She joins from the Northwest Development Agency where she promoted Liverpool and the Northwest region as a business destination to attract foreign-owned companies to set up or expand business operations.
As part of her new role, Bate will analyse any fluctuation in the meetings market and ensure BT Convention Centre Liverpool is responding to the changing needs of clients as well as developing BT Convention Centre Liverpool’s international business strategy.
BT Convention Centre Liverpool head of sales Kerrin McPhie said: "I am delighted to welcome Arwen on board at such an exciting time in the company’s development. We have introduced this new business development role to the team to explore new possibilities and re-visit our existing proposition using a fresh perspective."
She added that Bate would be "instrumental in driving new business for the exhibition and events complex which will be added to ACC Liverpool’s portfolio of world-class venues in 2014".
The appointment follows the recent announcement of Fiona Brown and Sandra Eyre to the association team.