Social media and mobile apps will be scrutinised during AIBTM’s Focus on Technology sessions on 21 June during the show in Baltimore, prior to the main exhibition on 22-23 June.
The first session - Exploring the Benefits of Virtual Events: Engage Your Audience, Extend Your Reach and Measure Your Event - will include information about different types of virtual events, virtual event pricing structure, measurement strategy and how to evaluate virtual technology.
Certain Software’s chief marketing officer Olivier Delerm will present a session on Mobilising Your Events, exploring the benefits of mobilised events, including sustainability, productivity, increasing social activity and minimising stress.
The final Focus on Technology session - Behind the Scenes of a Successful Event: Seven Ways Technology Can Boost Your Success - will provide best practice tips on maximising resources and building a better event site, using social media platforms such as Twitter.
Demands for efficiency
AIBTM project director Steve Knight said the "challenging economic conditions and demands for efficiency" over the past few years have driven meetings professionals to increasingly examine technology to help them achieve their event goals.
"The technology available to the industry, from pre-planning, pricing and promotion to post-event evaluation is phenomenal, as is the rate at which innovative solutions are beginning to flood the market," said Knight. "Our sessions will assist delegates in navigating their way through the technology maze to understand the real benefits that technology can provide, helping them maintain their competitive edge and drive new business."
AIBTM Education Day
In addition to the technology sessions, AIBTM Education Day will feature workshops including the Association Leadership Conference, which will focus on strategies for association meeting planners, and the Women in Business Conference.