More than 100 business events decision makers from key international markets will be invited to participate in the five day Dreamtime itinerary. The event begins on 13 November and includes a series of educational activities, gala and business networking events.
Up to seven other destinations in Australia will also form part of the itinerary for the international delegates. A request for proposals is being issued to Australian destinations wishing to host educational visits prior to the host city program.
Penny Lion, head of Business Events Australia, said Sydney’s proposal for Dreamtime 2011 highlighted the city’s creative thinking, contained an innovative communications strategy and support for the event from across the city.