London & Partners takes on tourism and inward investment remit

London & Partners, the single agency with a remit to attract tourism, inward investment and international students to the UK capital was launched today (1 April) by Mayor Boris Johnson.

Boris Johnson launches London & Partners
Boris Johnson launches London & Partners

The new promotional agency takes over the work carried out to date by Visit London, Think London and Study London.

London currently welcomes almost 25 million visitors, creates over 6,100 jobs through inward investment and attracts 105,000 international students every year. London & Partners aims to pool the extensive knowledge and expertise from the previous agencies under one roof and deliver a single strategy for the promotion of London both domestically and abroad.

The Mayor of London, Boris Johnson, said: "London is an extraordinary place of opportunity and without doubt the best big city to visit, study and invest in. We have some of the world’s greatest cultural attractions from our theatres to museums, some of the finest universities and colleges, and we offer unrivalled choice for those seeking to invest. London is also a city which is undergoing transformation as we deliver new transport links and vastly improved public spaces. Together these initiatives are improving the city’s quality of life and making it a better place to live, work and visit.

"With so many landmark events on the horizon, from the Olympic and Paralympic Games, to the Royal Wedding and Diamond Jubilee, this is a really exciting time for us to promote London with a single voice. We have an incredible story to tell and by harnessing our resources under one roof I believe we can become an even stronger magnet for tourists, students and investors in the coming decades."

London & Partners will be led by interim chair Dame Judith Mayhew Jonas and interim CEO Danny Lopez. The agency currently has staff in six key global locations and work is underway to identify synergies that will support the promotional activity for the whole organisation.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS