The new promotional agency takes over the work carried out to date by Visit London, Think London and Study London.
London currently welcomes almost 25 million visitors, creates over 6,100 jobs through inward investment and attracts 105,000 international students every year. London & Partners aims to pool the extensive knowledge and expertise from the previous agencies under one roof and deliver a single strategy for the promotion of London both domestically and abroad.
The Mayor of London, Boris Johnson, said: "London is an extraordinary place of opportunity and without doubt the best big city to visit, study and invest in. We have some of the world’s greatest cultural attractions from our theatres to museums, some of the finest universities and colleges, and we offer unrivalled choice for those seeking to invest. London is also a city which is undergoing transformation as we deliver new transport links and vastly improved public spaces. Together these initiatives are improving the city’s quality of life and making it a better place to live, work and visit.
"With so many landmark events on the horizon, from the Olympic and Paralympic Games, to the Royal Wedding and Diamond Jubilee, this is a really exciting time for us to promote London with a single voice. We have an incredible story to tell and by harnessing our resources under one roof I believe we can become an even stronger magnet for tourists, students and investors in the coming decades."
London & Partners will be led by interim chair Dame Judith Mayhew Jonas and interim CEO Danny Lopez. The agency currently has staff in six key global locations and work is underway to identify synergies that will support the promotional activity for the whole organisation.