M&S and Coca-Cola contracts boost MCM Productions

Marks & Spencer and Coca-Cola Enterprises contracts are among work powering growth for MCM Productions as it focuses on a consultative client approach and launches a new division this month.

Marks & Spencer and Coca-Cola boost MCM Productions
Marks & Spencer and Coca-Cola boost MCM Productions

Marks & Spencer

The agency has won a new rolling deal with Marks & Spencer to provide internal communications to 2,500 staff through a series of radio and TV programme events following a six-way pitch. Around 100 M&S staff will be involved in creating the shows.

Coca-Cola Enterprises

Meanwhile, MCM Productions was appointed by Coca-Cola Enterprises to produce a conference on 22-23 March in Windsor and is forecasting growth in 2011. The agency's commercial director, Robert Kenward, said close collaboration and consultation with clients is critical.

"By taking a consultative approach we have had quotes that we have passed to other agencies because we would rather be remembered as the agency that helped rather than ruined a relationship by doing something half-baked," he said.

New division

MCM has this month launched a new venue-and-logistics division to add to its event management offer, which also includes in-house AV and video-editing suites.

"Clients often want to do it all in one place, so it is a natural progression," added Kenward. "We are accountable all the way through."

New head of production

As part of its growth this year - which will see the agency add five staff to its 28-strong team by the end of 2011 - MCM has appointed a new head of production.

Former Sledge head of production Hannah Markland is joining the agency this month. "Hannah will have lots of client liaison and a very hands-on approach, working with the key accounts such as Coca-Cola," said Kenward.


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