EIBTM records 2.5% visitor increase despite snow upheaval

EIBTM has recorded visitor numbers of 8,376 for its December event following an independent audit carried out by ABC.

EIBTM records attendance increase in 2010
EIBTM records attendance increase in 2010

The Barcelona event’s total unique attendance, which includes exhibitors, was 14,241 - a 3.7% increase on 2009.

Visitor attendance including hosted buyers was recorded as 8,376, the highest ever total number of visitors at EIBTM, marking a 2.5% increase on 2009.  

Meanwhile, exhibitors increased 5.5% on 2009 figures, reaching 5,865 at EIBTM 2010, which took place from 30 November to 2 December.

EIBTM exhibition director Graeme Barnett said: "We recognise how important it is to provide all our stakeholders with independently verified statistics. This allows them to evaluate their own ROI and can be a reliable method for evaluating and analysing the success of EIBTM as it evolves."

Snowy conditions in the UK and across Europe caused cancellations at airports including London City, London Gatwick and Munich.

However, EIBTM worked closely with its travel agent partner BCD Meetings & Incentives to ensure hosted buyers made it home.

Barnett added that EIBTM is "not just about driving attendees" but delivering quality audiences.

EIBTM 2011 takes place this year from 29 November to 1 December in Barcelona.

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