Event planners from agencies including Imagination, Banks Sadler, Carlson Wagonlit, BI Worldwide, Powwow Events and BCD M&I discussed the role of CSR during a meeting with Archbishop Desmond Tutu in South Africa today (18 March).
Archbishop Tutu explained that while Cape Town is a "wonderful destination", with facilities including the Cape Town International Convention Centre, it is also a city of "stark contrasts".
He added that for corporate groups visiting South Africa, paying a strong interest in the social and humanitarian issues was equally as important as donating money to needy causes.
The visit was arranged as part of a fam trip organised by Green Route Africa - represented in the UK by Wowbean - and British Airways.
Archhbishop Tutu pointed out the impact of the World Cup in showcasing the destination.
"We have shown in our hosting of the World Cup we can handle numbers, as well as being able to meet the deadlines in terms of construction and state of the art facilities," he added
As part of today's charity fundraising drive for Comic Relief, the group joined Archbishop Tutu in donning red noses to highlight the ongoing causes in Africa.