Coca-Cola appointed Proske to provide its corporate hospitality packages and ticketing in January at the football competition, which takes place in Poland and Ukraine.
Gomer will oversee the sales and marketing of Proske’s Coca-Cola account team. He joins from the National Basketball Association (NBA), where he was international business development director, helping establish the body’s London headquarters and offices in Madrid, Milan and Istanbul.
He has also worked in senior management positions for KHP Consulting, Global Marketing Communications and TMG.
Proske’s role for Coca-Cola at Uefa Euro 2012 will include the management of tickets and packages during the 31-match tournament, including VIP and consumer programmes and hospitality for local markets Poland and Ukraine.