Barclays and TGI Friday's among new clients for Crown as it launches fresh brand

Crown Business Communications has launched a new brand image following the acquisition of agency Acclaim last year and a strategic review.

Crown Business Communications launches new brand image
Crown Business Communications launches new brand image

New clients

New clients for 2011 include Barclays – which appointed the agency last month following a competitive tender – and TGI Friday’s.

Meanwhile, existing clients SAB Miller, Sony, US technology company LSI and financial group Old Mutual have also planned work with the agency in 2011.

Acclaim acquisition

The agency – which acquired Acclaim in August last year – is working with Sony in conjunction with its sponsorship of the World Photography Awards being held in London in April.

It will deliver two incentive programmes for LSI and deliver events in the UK, Europe and South Africa for Old Mutual.

Crown sales and marketing director Simon Hambley said: "Crown has launched a new brand look that redefines the agency following acquisitions and a strategic review in 2010. With a team of 48, an international client base of leading brands and a full service offer that includes in-house digital, Crown is positioning itself to compete at the highest level and deliver best in class experiential, live event, video and digital solutions."

Staff hires

Alexandra Talbot – who was previously a senior event manager at Fitch Live - has joined the agency as head of logistics, while Laura Sydie has joined the production team as a project co-ordinator.

Ahmed Al Husseini and Rishy Malhotra have joined the digital team.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Brisbane lands Flight Centre's Global Gathering

Brisbane lands Flight Centre's Global Gathering

Brisbane has been selected to host one of the world's largest travel industry conferences, bringing a (AUD) $7 million economic boost.

Expert reveals UK's top 7 steam railway journeys

Expert reveals UK's top 7 steam railway journeys

Vintage trains in Scotland, England and Wales all make the list, offering groups a quirky and luxurious way to travel.

10 destinations to reach without flying

10 destinations to reach without flying

A list of places that can be reached using greener alternatives to air travel.

Business traveller habits revealed in new research

Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

The rise of the 'super incentive'

The rise of the 'super incentive'

In a crowded market, a new level of incentive trip can make you stand out from the crowd, says TAG's Sam Robson.

'Stress and burnout' are challenges we need to tackle

'Stress and burnout' are challenges we need to tackle

Event Concept's Jo Higgs explains why looking after your people is so important and how training mental health first-aiders could help.

Case study: Leon Winter Award Celebration

Case study: Leon Winter Award Celebration

The event at Hawker House in London tied in perfectly with the fast-food chain's innovative approach.

Events budgets rose in second-quarter, says Bellwether Report

Events budgets rose in second-quarter, says Bellwether Report

While wider marketing budgets flatlined in the second quarter of 2019, events bucked the trend.

Seven Events welcomes two new faces

Seven Events welcomes two new faces

Agency brings in client development manager and event executive to London and Birmingham offices.

How sustainable do UK delegates want to be?

How sustainable do UK delegates want to be?

Survey reveals how concerned Brits really are about their environmental impact when travelling overseas.

LATEST JOBS