Destination Sport bags £1m Olympics deal

Destination Sport has been appointed to manage the London 2012 programme for the National Olympic Committee of Ukraine.

Destination Sport will work with the Ukraine NOC during the 2012 Olympics
Destination Sport will work with the Ukraine NOC during the 2012 Olympics

Halifax-based Destination Sport will work as the UK partner for the National Olympic Committee of Ukraine’s programme during the London 2012 Olympic Games after signing a deal with OT Events und Sport in Germany for the project.

Accommodation

The work will include sourcing and contracting accommodation, transport services and other ancillary services, such as sightseeing and restaurant bookings, during the Games.

Destination Sport managing director Darren Boston said around 500 guests, members and support staff involved with the National Olympic Committee of Ukraine were expected to fly to the UK during the sporting event.

Corporate programmes

"To work for an official National Olympic Committee (NOC) is awesome for us," said Boston. "We are now talking to other NOCs and international corporates about their programmes and this is going to be a huge part of the coming year. The London 2012 Olympic Games will dominate our turnover."

Boston – who was previously managing director of agency The Events Office (Europe) before it was acquired by XSEM in 2008 – set up Destination Sport 18 months ago.

Talks underway

The next step for the agency is sourcing accommodation for the visitors, and Boston said talks are now underway with Visit London and hotel groups including IHG and Marriott.

"It is still early days but we are in good time," he added. "In reality, we are hoping to have it all contracted by May."

The NOC is expected to come to the UK for a site visit next month and after accommodation is finalised, work can begin on the logistics and social programme.

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