Pfizer and Bayer give positive Confex feedback, despite visitor dip

Pfizer and Bayer have given positive feedback to International Confex 2011, despite an 11% visitor dip on last year’s figures.

Pfizer and Bayer give positive Confex feedback, despite visitor dip
Pfizer and Bayer give positive Confex feedback, despite visitor dip
Companies including Cisco, Lloyds Banking Group and Astra Zeneca attended the event, which included 860 hosted buyer meetings and attracted an unaudited 12,467 visitors, compared to 14,359 in 2010, as reported last week.

Confex portfolio director Jonny Sullens said that when the show moves to Excel in 2012 it will expand, adding that changes in the entry criteria, such as the cap on student attendees, was part of the reason for the visitor slump.

"Our high quality buyer audience together with our new hosted buyer scheme were instrumental in the amount of business being done on the show floor, which will only grow next year," he said.

Pfizer’s events representative Lisa Hemper said the event helps her save time. "It gives you the opportunity to ask all of your questions without copious emails going backwards and forwards. You can speak to someone, they know their business, they know what’s on offer and you can make a quick decision," she said.

Bayer’s events manager Julie Stamp added: "Everyone’s in one place and you can do it all in a day, so for me it’s ideal."

More mixed feedback was given to C&IT after the show, which ran from 1-3 March.


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