Strand Palace Hotel eyes £500,000 meetings growth after makeover

Strand Palace Hotel in London is aiming to increase annual conference and meetings revenue from £750,000 to around £1.2m following a refurbishment of its events spaces.

Strand Palace Hotel undergoes meetings revamp
Strand Palace Hotel undergoes meetings revamp

The £250,000 revamp of the meetings spaces at the central London hotel is still underway but set to be completed in May.

Events focus

Strand Palace Hotel conference and events manager Peter McLoughlin said the aim of the meetings spaces makeover – which began on 19 December – was drive a greater focus on the events offering.

"We were so dominant in the leisure sector but we are now spending money on the events spaces and driving awareness of meetings," said McLoughlin.

A refurbishment of the hotel’s 788 bedrooms began four years ago and McLoughlin said the hotel - which last year celebrated its centenary - was looking at adding more executive rooms to appeal to the business travel market.

Investment

£70,000 has already been spent on the hotel’s five smallest meeting rooms, while the rest of the investment will be allocated across the venue’s other five spaces.

The biggest room – the Exeter Suite – will increase in capacity from 180 to 250 as part of the refurbishment.

Large projection units are being removed from the room to open up the space, said McLoughlin, and the work will take place next month.

"We have changed the focus of the events team from a one-stop-shop so we’ve got dedicated sale people on handling enquiries and events professionals on the event management side," he added. "Another main focus is growing the banqueting side."

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