Asics appoints Imagination for Olympic hospitality venue

Sports brand Asics has appointed Imagination to deliver a hospitality venue for its partners, customers and guests during the London 2012 Olympic Games.

Asics appoints Imagination for Olympic hospitality venue
Asics appoints Imagination for Olympic hospitality venue
As part of the brief, Imagination will design and deliver an Asics Olympic venue that aims to highlight the sports company’s brand to its partners – including retailers -  customers and guests.

It will also showcase innovations in design and technology for athletes.

The Asics hospitality venue will remain open for its guests throughout the Olympic Games – which run from 27 July to 12 August – and will be a key part of its brand communication activity.
 
Imagination, appointed after a competitive pitch process, was selected to create a unique space that will remain open to guests throughout the duration of the Games.  
 
Asics European marketing director Michael Price said: "Imagination showed how they would bring to life our founders’ philosophy that through sport you can inspire a generation. At our venue we’ll link our Sound Mind Sound Body ethos with the Olympic spirit to inspire our retailers, our athletes and everyday sports people."

Meanwhile, Imagination’s creative director Julian Baker said the aim was to inspire an interest in sport.
 
"The ASICS Olympic venue will engage a wide group of people, encourage participation and provide visitors with a real ASICS experience that embodies the spirit of the Games," he added.

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