The initiative aims to increase the region’s corporate and association event bookings by creating a network of ambassadors to promote facilities to organisations of which they are members.
The programme has been rolled out in York initially and will be introduced into Scarborough later this year.
Ambassadors taking part include professor Tony Robards from the University of York.
York and Scarborough Conferences business tourism marketing manager Laura Freer said: "We are aiming to recruit 20 key ambassadors in the first year, who will work with us to help secure more meetings into the area."
The programme has been rolled out in York initially and will be introduced into Scarborough later this year.
Ambassadors taking part include professor Tony Robards from the University of York.
York and Scarborough Conferences business tourism marketing manager Laura Freer said: "We are aiming to recruit 20 key ambassadors in the first year, who will work with us to help secure more meetings into the area."
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