Jamaica plans ‘aggressive’ MICE strategy ahead of convention centre opening

Jamaica Tourist Board’s director of tourism John Lynch has revealed an ‘aggressive’ business plan to attract the MICE market to the country, three months before the Montego Bay Convention Centre officially opens.

Jamaica plans ‘aggressive’ MICE strategy ahead of convention centre opening
Jamaica plans ‘aggressive’ MICE strategy ahead of convention centre opening
Lynch said that tourism in Jamaica had grown by more than 7.5% in the last year, with two million visits in 2010, 8% of which were business travellers.

"Jamaica has undergone a huge transformation and we are embarking on an aggressive business tourism strategy. We have updated 6,500 roads, making them easier to navigate. Our airport has also been refurbished and is now up to international standards," he added.

Lynch also Jamaica is expecting a big increase in business tourism in the next few years after the convention centre gains recognition.

Popular team-building activities on the island include dog sledging, swimming with dolphins and visits to rollercoaster attraction Mystic Mountain.

Montego Bay Convention Centre, which opens officially in June, is near five hotels, duty free shopping, attractions and golf courses. It is a 15-minute drive from Montego Bay’s Sangster International Airport and features over 5,900sqm of space.

This year’s tourism event Caribbean Marketplace, which took place in January, saw buyer companies increase by 22% with buyer delegates by 15%, up from 101 and 268 respectively in 2010.

The number of scheduled appointments also rose to 11,880, compared to 11,774 in 2010.

Located in Rose Hall, the Montego Bay Convention Centre held Caribbean Marketplace as a one-off event, prior to its official opening.

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