Convention Centre Dublin and ICC Birmingham chief reveals client-centred strategy

Convention Centre Dublin (CCD) chief executive Nick Waight has revealed a stronger client focus and new technology services to meet customer demand.

CCD wins new congresses
CCD wins new congresses

Waight, who is also managing director of the NEC Group convention centres in Birmingham, said his priority in the coming months is making the CCD and the ICC Birmingham "very customer centric".

"If you only want to deal with one person you should," said Waight. "The whole conference business has also had a rate pressure but we are trying to say it is not just about money but about the product."

The CCD and ICC Birmingham are now working on a joint technology project that will result in a mobile app to be introduced at both venues by July, added Waight.

As well as providing venue-specific information, such as the available spaces and catering options, the app – which has been in development since August - can also provide services for delegates to engage with organisers and access conference content.

Customer symposiums are driving decisions on where to invest at the venues, added Waight, with one held six months ago and another set to take place on 7 March.

Meanwhile, the CCD has been selected to host Interaction 12, the annual conference of the Interaction Design Association in February 2012, which is the first time this event will be held outside of North America.

The venue – which opened in September - will also host the World Molecular Imaging Congress (WMIC) 2012.

Set to attract 2,500 delegates, this four-day annual conference will include representatives from 39 countries worldwide from 5 to 8 September 2012.

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