Accor signs deal to add three hotels to Mercure brand in UK expansion

A 200-year-old Nottingham hotel is one of three properties that will rebrand under the Mercure brand after a deal between Accor and the London Town Hotel group.

Accor to rebrand three more UK hotels as Mercure properties
Accor to rebrand three more UK hotels as Mercure properties
Nottingham’s Comfort Hotel is set to reopen in June as the four-star Mercure Nottingham Lace Market following a £1.5m redevelopment project.

Meanwhile, the deal between Accor and the London Town Hotel group will also see the 85-room Quality Crown Paddington and 83-room Quality Crown Kensington renamed as Mercure hotels.

From 21 March, Quality Crown Paddington – which has meeting space for 12 delegates - will reopen as Mercure London Paddington Hotel, while the Kensington hotel will rebrand in June.

Accor also entered into an agreement with Focus Hotels in January to rebrand ten of its hotels as Mercure properties.

Accor UK and Ireland’s chief operating officer Jean-Jacques Dessors said: "This is the second franchise deal with a well-known UK hotelier in less than two months. The deals with LTH and Focus Hotels reaffirm Accor’s expansion strategy to increase its UK network to 300 hotels by 2015."

The latest franchise agreement increases Mercure’s UK network from 43 to 46 hotels.

Accor UK and Ireland currently has a portfolio of 156 hotels including the Sofitel, Novotel, Mercure, Ibis, All Seasons and EtapHotel brands.

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