Indesit Company to appoint agency for November incentive

Indesit Company is carrying out a pitch process for a three-night incentive trip to take place in November.

Indesit Company plans November incentive
Indesit Company plans November incentive

Around 75 of Indesit Company’s retailer customers and their partners are expected to take part in the trip, along with the white goods manufacturer’s staff.

Indesit Company’s events manager Jayson Weston said the trip could take place in a destination such as New York, or a safari.

"Pitches are going out now," said Weston. "We are going heavily into hospitality and incentives at the moment."

Indesit organised its first race-day hospitality for 100 delegates at Kempton Park racecourse in September.

BSI produced the event - which saw Comet, Currys, B&Q and Homebase  join representatives from Indesit Company for a sponsored race night event.

Meanwhile, Indesit is also organising a 40-delegate incentive at the beginning of June, encompassing Rome and Florence.

The event is for Homebase designers who are involved with creating kitchens containing Indesit Company products.

Agencies on Indesit Company’s roster include Adding Value, BSI, and Definitive Events.

Line Up was appointed to run the company’s annual product launch in May earlier this year and it is likely to involve a centenary theme to tie in with the 100th anniversary of the Hotpoint brand this year.

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