MG Motor UK appoints Brandscape for dealer launch events

MG Motor UK will unveil its new MG6 car to dealers during a series of six launch events being held next week.

MG appoints Brandscape for dealer events
MG appoints Brandscape for dealer events

Brandscape won the deal to produce the dealer launches at MG Motor UK’s Birmingham headquarters following a four-way pitch.

Experience

The day-long events – which will target around 300 delegates in total – are a chance for dealers to experience the new MG6, which is the first model to be developed since the brand was bought by Shanghai Automotive Industry Corporation.

The events will communicate MG’s brand values, product features and target market, as well as providing an opportunity for dealers to drive the cars and view the design process.

Future of MG

Brandscape director Ian Mulingani said: "We had to think about how to embrace the heritage and pedigree in a way that isn’t nostalgic, as well as looking to the future."

To support the launch events, Brandscape has created a series of video films featuring the MG6 and presented by motoring commentator Quentin Willson.

Following the dealer launches, a second wave of events in March will allow selected customers to put the MG6 through its paces.

Enthusiasm

MG Motor UK sales and marketing director Guy Jones said: "Part of the magic of MG is the great love people have for the brand. We chose Brandscape because they provided fresh and original ideas and have the experience and enthusiasm to deliver."

Brandscape has also worked with clients including Mercedes Benz, American Express, Subaru and Purdey.

Mulingani added: "There are very few opportunities in the automotive sector to work on what is effectively the relaunch of an iconic brand as well as the launch of a new car. We were delighted to be selected."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Trinity Event Solutions appoints managing director

Trinity Event Solutions appoints managing director

Jenny Harding steps into a new role after ten years at the agency, where she has also been recognised for charitable work.

Top 3 incentive trends for 2020

Top 3 incentive trends for 2020

What are the biggest luxury travel requests that incentive planners should watch next year?

Plans revealed for major new Edinburgh arena

Plans revealed for major new Edinburgh arena

The 8,000 seater indoor arena in Scottish capital is expected to include conference space and hotels.

What corporate event planners want from suppliers

What corporate event planners want from suppliers

Part eight of the State of the Industry Corporate Report asks what the most influential factors are when choosing suppliers.

Top Banana hires non-executive director

Top Banana hires non-executive director

New addition brings more than 30 years experience to the agency and will mentor and advise the leadership team.

Why there's been a surge of new hotels in Perth

Why there's been a surge of new hotels in Perth

Its pristine beachfront rivals California, with massive investment in tourism creating new hotels and jobs.

Case study: Hamburg hosts two global conferences in one week

Case study: Hamburg hosts two global conferences in one week

Global Investigative Journalism Conference and INMA Media Innovation Week took place in September.

Introducing the C&IT Awards Americas

Introducing the C&IT Awards Americas

As C&IT expands its reach globally, we're launching the C&IT Awards Americas to recognise the best in US events.

12 brand new US hotels opening in 2020

12 brand new US hotels opening in 2020

From festival-chic Coachella to foodie-heaven Chicago, Visit The USA picked out the 12 most exciting places to stay next year.

The simple secret behind creating 'magical' events

The simple secret behind creating 'magical' events

APAC industry leaders share some of the best and most memorable moments they have created at events.

LATEST JOBS