Live Group plans digital expansion with new director

The Live Group has appointed Robert Knobben as digital director to drive its offering in audience engagement technology for live events.

Live Group appoints Robert Knobben as digital director
Live Group appoints Robert Knobben as digital director
Knobben will join the agency next week following ten years of digital experience with brands including Sky Sports, O2, BP and Warburtons.

Live Group chairman Jonathan Lewis said: "We have been horizon scanning the digital sector to ensure that the Live Group remains ahead of the game in this rapidly changing environment. Robert’s skills and expertise in digital engagement and social media will be of great value, helping us to deliver low cost, high value solutions with a digital emphasis."

Knobben’s appointment comes after the Live Group hired head of corporate sales Ross Easterbrook in August last year and, more recently, corporate account manager Andrea Faccendini and communications and marketing manager Kylie Short.  

He said: "I am really looking forward to taking up this new challenge and forging the Live Group’s market leading position as experts in digital engagement."

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