GT Associates director Gill Talbot said she was targeting Morocco after a surge in interest in the destination from event organisers.
"From enquiries I have had in the past six to 12 months, Morocco is featuring quite heavily, particularly for incentives," said Talbot.
"I will be able to gauge what that means in terms of numbers and percentages now that I am out there."
S’Tours Voyages was founded in 1983 and organises events including incentives, conferences and team-building across Morocco’s cities of Marrakech, Fez, Agadir and Casablanca.
Clients have included Sony, Caterpillar and FIFA.
S’ Tours sales director Hicham Belhadfa said: "Having been away from the UK market for a couple of years, we have decided to get back on track and explore the many possibilities that the UK market offers. We believe that S'Tours together with GTA will develop significant UK MICE business; we are looking forward to a productive year."
Talbot added that her "short term aims are to cover up to a maximum of 12 European and Mediterranean destinations.
GT Associates launched in January 2010 and currently represents six DMCs, covering seven destinations: Portugal, Spain, Turkey, Malta, Greece, Cyprus and Morocco.