Guinness World Records Live events division partners with Chillisauce

Agency Chillisauce has formed a partnership with Guinness World Records' recently-launched live events division.

GWR live partners with Chillisauce
GWR live partners with Chillisauce

The newly-formed partnership between Chillisauce and GWR Live will see the team working with brands to deliver events built on the concept of breaking world records.

Chillisauce commercial director William Bicknell said: "Where this concept differs entirely from the likes of a typical experiential marketing campaign is that there’s no need for persuasion or convincing.  Interaction with the brand is actually sought out and that’s due to the sheer power of the brand; people are completely at ease with it."

GWR Live creative director Adam Wide added that holding an event allowed brands to "establish, reinforce or change a marketplace perception".

"Clients can now carry out marketing activities such as road shows, challenge fairs, new product launches or PR stunts – with the backing-power that our brand provides," he said.

Guinness World Records separately launched team-building events for corporates through GWR Live in January.

That division is headed by director Paul O’Neill with former Motivaction account developer Fern Holland as live events manager.

The launch followed two UK pilot events in 2010, which were completed by media planning agency MEC and QAS, the Experian-owned data management company.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
CitizenM opens Copenhagen RĂ„dhuspladsen Hotel

CitizenM opens Copenhagen Rådhuspladsen Hotel

First Nordic opening from the design brand CitizenM is 238-room overlooking the historic city centre in Denmark's capital.

Brand Brewery wins Diversity and Inclusion in Grocery conference

Brand Brewery wins Diversity and Inclusion in Grocery conference

Brand Brewery will be the sole lead agency for the management and implementation of Diversity and Inclusion in Grocery.

BCD M&E consolidates all European acquisitions

BCD M&E consolidates all European acquisitions

BCD M&E will bring all acquisitions under one name from January 2019, including Grass Roots Meetings & Events.

In pictures: C&IT Incentives Retreat

In pictures: C&IT Incentives Retreat

Day one featured an incentive case study, panel talk and gala dinner, held at Chewton Glen Hotel & Spa.

Central London Venue Goes Single-Use Plastic Free in 2019

Located just off London's South Bank, 15Hatfields is an award winning sustainable venue which offers a range of contemporary, flexible and stylish event spaces.

Fears over long haul Brexit challenge among buyers

Fears over long haul Brexit challenge among buyers

Cutting costs pushed off the top among fears highlighted in a survey by the Business Travel Show.

How to justify the ROI of events

How to justify the ROI of events

More than half of corporate event planners find justifying ROI difficult according to C&IT's SOTI Corporate survey.

9 parts in the anatomy of a successful event

9 parts in the anatomy of a successful event

Report uses anatomical metaphor to describe the key features of putting on a successful event.

State of the Industry: Corporate Report first findings

State of the Industry: Corporate Report first findings

C&IT subscribers can begin reading our new report on corporate events from today including stats, trends and industry insights.

Mansion54 set to open in downtown Las Vegas

Mansion54 set to open in downtown Las Vegas

Venue set to open with a collection of unique and flexible spaces for special events set in a historic location.

LATEST JOBS