Visit Scotland to invest £65,000 in North American corporate drive

Visit Scotland's business tourism unit is tendering for a sales representation agency to promote the country's meeting, conference and incentive offer to the North American market.

Visit Scotland to invest £65,000 in North American drive
Visit Scotland to invest £65,000 in North American drive
The selected sales representation agency will be required to convert interest in Scotland’s C&I offer into confirmed business for the corporate meeting and incentive market.

Visit Scotland wants the agency chosen to work on pre-qualifying sales leads, proactively building and expanding a comprehensive database and proactively pursuing sales prospects.

A £65,000 budget has been earmarked for the project, which will initially run for a year from July, but could be extended by a further two years if it is successful.

Scotland is now undergoing a series of developments to its C&I offer, including a £46m revamp of Edinburgh’s National Museum of Scotland, which will reopen for corporate event hire in October.

Visit Scotland is expected to take on increased corporate marketing activity after Visit Britain announced proposals to disband its entire business tourism team.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

Case study: Space to Breathe wellness event

Case study: Space to Breathe wellness event

Center Parcs hosted a wellness event for clients including MIA, Experian and the University of Nottingham.

The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

LATEST JOBS