W London to open in four days

W London, a £200m Leicester Square venue by Starwood Hotels & Resorts, is preparing to open its doors on Valentine's Day.

W London to open in four days
W London to open in four days

The 192-room hotel, located in the midst of a £20m local regeneration area, was revealed to C&IT during a hard hat tour last November. It will feature a 39-seat screening room equipped for 3D and digital viewing.

The bedrooms are decorated with Union Jack detailing and oversized dining tables.

There are four event spaces, including a 'modern gentleman's club' space holding up to 180 people and featuring glitter balls and slanted bookshelves.

There is also a private gym called Sweat.

A W Hotel viral video emerged in November featuring Helena Christensen and model David Gandy. More recently, a promotional preview of the hotel has been released.

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