On C&IT TV: Watch exclusive Sledge video

C&IT's Cribs team takes a tour around the Sledge offices in Camden, and hears from chief executive Nic Cooper on plans for 2011.

C&IT Cribs team tours Sledge's headquarters
C&IT Cribs team tours Sledge's headquarters
First impressions...
With a lifesize black Labrador model named Cat presiding over the waiting area, and a vibrant array of bright colours filling the office, the Sledge HQ in Camden definitely strikes a balance between serious business and a buzz of fun.

The history…
Sledge chief executive Nic Cooper set up the business in 1991 but sold it to Australian company Photon Group in 2007. The team moved from Shepherds Bush to the current offices in Camden in August 2009, before Cooper bought back the agency in December.

Sneak a peek at the neighbours…
Rubbing shoulders with designer Nicole Farhi and Frank PR certainly gives the team at Sledge something to look at, although the promised fashion models were nowhere in sight when C&IT visited.   

Check out the greenery…
A recent revamp has added a ‘park’ to Sledge’s creative spaces, with plants trailing on wooden trellis partitions and a huge arboretum-style photo mural adorning one of the walls. Park benches, a badger and astro turf complete the look.  

And the wall art…
Some of Sledge’s 20 staff are immortalised on a celebrity photo wall, with snaps featuring team members with Tess Daly, JLS, Jonny Wilkinson and Ian Brown. Cooper’s passion for Queens Park Rangers is clear from the omnipresent framed memorabilia.

Scan over the client work…
O2 is a key client for 2011 after Sledge was reappointed for its conference and events programme for the eighth year. Innocent and Nivea also feature, with work planned for Metro and a financial institution this year.

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