English cities focus on gaining tangible benefits from failed 2018 World Cup bid

England's key event cities have joined forces to collaborate on future major events following the experience of putting together the 2018 World Cup campaign.

England cities plan collaboration on bidding for major events
England cities plan collaboration on bidding for major events

England 2018 Candidate Host Cities including Nottingham, Birmingham, Manchester, Bristol, Liverpool and Sheffield joined a forum to consider collaboration on bidding for future major events.

Football Association (FA) representatives joined the Rugby Football Union (RFU), Department for Culture, Media and Sport, England and Wales Cricket Board (ECB) and UK Sport at the event.

Visit London’s Events for London team organised the Host Cities Forum last week, which welcomed more than 30 representatives from the cities, which also included Milton Keynes, Newcastle and Sunderland.

Events for London head Iain Edmondson said: "This was a major milestone for major events across the country – the agreement to work together is a critical step towards England and the UK making the most of major event opportunities in the future. Although the 2018 bid for England was not successful we are keenly aware that there must be some real tangible benefits and a positive outcome from all the hard work and investment that was made."

The day also included a tour of the Olympic Park in East London to view the progress on the new legacy venues available to host major events after 2012, including the Olympic Stadium, the Aquatic Centre, Indoor Arena and Velopark.

During C&IT's Corporate Forum last week, Fifa 2018 World Cup Bid director of commercial and marketing David Magliano said stronger relationships with key decision-makers could have improved England's chances.

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