P&G, Clarks and JJB Sports wins help Canyon plan growth for 2011

Canyon plans to grow its turnover by 50% a year for the next three years following record growth in 2010, helped by wins with P&G, Clarks and JJB Sports.

P&G, Clarks and JJB Sports wins help Canyon plan growth for 2011
P&G, Clarks and JJB Sports wins help Canyon plan growth for 2011
Canyon managing director Jonathan Boyne said: "We have an ambitious growth plan for 2011. We have plans to increase turnover by 50% this year and it is looking more than achievable. We’re focusing on our USP. We focus on live communications, so we have a really different approach to others in the events industry."  

The agency expects to retain the clients it worked with in 2010, as well as winning new clients this year.  
"We have expertise in retail and fashion but you can apply those techniques to any industry," Boyne said, adding: "The 50% increase in turnover is something we expect to see for the next three years."  

JJB and P&G

Canyon’s turnover was forecast to be more than £2.1m for the year ended December 2010, compared to £1.2m for the previous year and helped partly by an appointment by JJB Sports in November and "an unexpected project" from P&G, Boyne said.  

The agency is currently working on three events for P&G, including its Wella Trend Vision Awards, set to take place at the Roundhouse in London’s Camden in September for 800 hair professionals.  
"It’s a high-profile event, a really important part of their trade marketing," says Boyne.   

Clarks

The agency is also working on two events for Clarks after holding its 300-delegate launch event in Amsterdam last month. It was held for the shoe company’s sales team and distribution partners to showcase the autumn/winter 2011 collection.  

Canyon organised three P&G Salon Professional events in December, attracting up to 500 delegates to each. The Live on Location experiential events took place in Edinburgh, Manchester and London and were held to show P&G’s clients how to use its new products.  

The agency has made five new appointments in the past two months and plans to increase its team further. New recruits included Rachel Salt as account director, and Adele Tinker and Punita Aga as account managers.

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