IBM-owned Coremetrics hires Marketing Options International for showcase

IBM-owned Coremetrics has selected Marketing Options International to deliver a three-day marketing showcase.

Coremetrics appoints Marketing Options International
Coremetrics appoints Marketing Options International

The event, which is planned for 150 of the analytics company's key European clients, is to take place at the Jumeirah Carlton Tower in London on 14-16 February.

On the first day 20 delegates will share their business strategies with Coremetrics' senior executive team during an exclusive dinner.

The main showcase for 150 delegates will take place the following day, and include training, nine break-out sessions and workshops run by internal and external experts on the key trends that are driving change in the online marketing sector.

On the second evening the event space will be transformed into an Arabian Nights-inspired area for networking, food and entertainment.

Marketing Options International's director of events Lilah Walker said: "It is a fantastic new client win for us and particularly topical as IBM acquired Coremetrics in August last year."

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