COI plans new event evaluation approach after 40% cuts

Central Office of Information's (COI) director of live events Simon Hughes is proposing a comprehensive evaluation process for all Government events in a bid to ensure the best use of resources following public sector cuts.

COI proposes new events evaluatio
COI proposes new events evaluatio

COI's live events team was slashed from 16 to nine last year following the Government's comprehensive spending review.

Holistic valuation

The department is now proposing a "holistic valuation of cost and evaluation to demonstrate the depth of engagement achieved".

This includes not only the cost of the event and number of target audience invited, but the number and percentage of audience that attended and the number of evaluations completed.

Evaluation questions might include whether delegates felt aware of the messages in the event, whether they understood those messages, and whether the event helped engagement with those messages.

Outcomes

Other outcomes include whether a delegate would recommend the event to a colleague, the number of people they would share the event's messages with, and whether they would act on any of the messages.

Further evaluation could be carried out at an additional cost, added Hughes.

He added that a new diary of events was being set up for the whole of Government to ensure that timing and location were joined-up between departments, and that audience and topic issue were not being duplicated.

"No such thing exists for the whole of Government," Hughes told delegates at C&IT's Corporate Forum today (25 January).

"We have got to get better results with fewer inputs. You have really got to be on top of your game if there are fewer of you in the team."  

In addition, COI is focusing on creating commercial partnerships with the supply chain to deliver events, as well as proposing joint events, where a department might run an event for half a day before the venue was taken over in the afternoon by another department, thus being able to reduce set-up costs.

Ideas for getting the best use from reduced resources that were discussed in Hughes' workshop at Corporate Forum also included:

Regional activities rather than a national conference
Saving on travel costs and allowing delegates more targeted networking time

Reducing overnight events to one day

Video conferencing (although this means less engagement)

Fully understanding the delegates
Making sure you are doing things for the right reason

Sharing resources
Creating a plan for the year that could help plan cross-business activity

Investing in good equipment which can be reused

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS