Trust is key issue for successful event planning, according to Canon

Canon told guests at C&IT's Corporate Forum about the challenges of sharing event duties after its in-house event team worked alongside Imagination.

Canon discusses working with Imagination
Canon discusses working with Imagination
Canon's European event and hospitality manager Linda Hedlund Klein said that having an in-house team with just three staff meant that Canon, which hired Imagination to help organise its Canon Expo event in Paris last October, would have to let go of its full control and embrace working hand-in-hand with Imagination.

The event, which combined business- and consumer-facing elements from Canon's various brand sectors, attracted 14,000 people, of which 1,029 were in house staff. Its budget was said to be around 15m euros.

"Sharing the workload was not without its challenges. We had to give Imagination our full trust with decision-making, but they have a proven record and did a great job," she added.

Asked whether there was pressure on Canon to downsize or justify holding an event of this size, she replied that, as it was only once every five years, and attracted a large audience it was justified.

Imagination director Guy Stevenson added that budgets were tightly managed and a sustainability assessment was carried out, which gained an 'excellent'. He also revealed that the venue, La Grande Hall Paris, was chosen before Imagination came on board.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

How to increase your sustainability credentials

How to increase your sustainability credentials

Sustainability can be achieved with simple actions, says Elizabeth Thomas from the International Corporate Governance Network.

London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

LATEST JOBS