The new Green Route East Africa office in Kenya will be led by general manager Thomas Makathi.
Makathi will report directly to Green Route Africa’s Cape Town-based director Kerry Raffray.
Green Route was acquired by the Dragonfly Group in May, but the two brands have kept their own identities.
Dragonfly Africa executive chairman Rupert Jeffries said: "At Dragonfly Africa, we have frequently been asked for assistance with travel itineraries and incentive and conference programmes into East Africa. Of late, these requests have been sharply on the increase."
He added the acquisition of Green Route Africa had opened up opportunities because of the experience its staff have in the destination.
Makathi was formerly at Leopard Tours and Destination Kenya, and the east Africa office will also cover Rwanda and Uganda.
"I am particularly excited about this development as we believe that it represents an enormous area of growth potential for us," added Jeffries. "There are many Green Route Africa and Dragonfly Africa clients whom we have looked after in southern Africa who may well wish to return to visit east Africa. There is an appeal for each of the international markets that we operate in."