As part of the partnership between Imex America and the US Travel Association, the industry body will host a seminar during the show on key policy issues affecting incentive travel, meetings and events.
Imex group chairman Ray Bloom said the US Travel Association’s support will be critical in successfully launching IMEX America, which is being held on 11-13 October at the Sands Expo and Convention Center in Las Vegas.
"Given its unique standing in representing the entire industry, U.S. Travel’s support opens new doors to help us introduce IMEX America on the largest scale possible so we can add optimal value to this important and dynamic business community in the States," Bloom said.
US Travel holds its own event in May – the International Pow Wow – which is to be held in San Francisco.
The body’s president Roger Dow said: "With US. Travel’s keen interest in promoting meetings, events and incentive travel in our country year-round, Imex America provides an ideal opportunity for us to raise visibility for this market during the second half of the year. Imex America’s focus on incentive travel, meetings and events worldwide provides professionals in those segments another opportunity to develop contacts, network and gain valuable knowledge about this market."