Fields and Da Silva will be working as part of a nine-strong sales team, led by head of sales and marketing Christine Page.
Page said: "It’s a significant period of growth for us as we’re seeing increasing demand from customers who are looking beyond hotels for a venue which is not only cost effective, but also delivers a return back into the community."
Fields is responsible for sales of banqueting and corporate entertainment at the Lakeside Centre, as well as accommodation and local Birmingham business.
She joins the sales team from Bosworth Hall Hotel in Leicestershire.
Da Silva will be the key contact for national accounts, management training and conference and event agencies.
Her recent experience includes a business development manager role at Kents Hill Park and sales experience with Novus Leisure.