
"Dolce Vita Incentives currently runs 40-50 events a year. I would hope to add around 20% to that in the first year," said Global Marketing Solutions managing director Nicola Chater.
The DMC is set to join Eventia this month, and has offices in Rome and Naples. It will target UK event planners with mailshots, face-to-face meetings and a fam trip to Italy, said Chater.
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