Organisations have three weeks in which to bid to operate what is expected to be one of London’s most popular visitor attractions.
The Anish Kapoor and Cecil Balmond designed sculpture won the competition to create an accessible piece of art for the future Queen Elizabeth Olympic Park.
The 114m-tall Arcelor Mittal Orbit is located between the stadium and the Aquatics Centre. It will have two observation floors, with views across London’s skyline.
The chosen operator would run the venue on behalf of the London Organising Committee of the Olympic and Paralympic Games (LOCOG) during Games-time, and, afterwards, would be responsible for ticketing, marketing and events, hospitality and catering, the gift shop, reception and internal security for the Legacy Company.
The venue has the potential to attract up to one million visitors in its first year and could generate up to £10m per year.
The Legacy Company aims to appoint an operator by June 2011, with the aim of managing the fit out of the venue. It is anticipated that the contract will run for ten years.
The structure is currently under construction and is due to becompleted by early 2012. It will be licensed to LOCOG between May and October 2012 before being reopened in May 2013 for the public.
Olympic Park Legacy Company executive director of operations and venues Malcolm N Ross told C&IT: "We are expecting some the biggest event companies to apply for the tender. Realistically the first conference could take place in the venue by around May 2013.
"The conference space will be part of the whole Anish Kapoor experience, with a spiral staircase joining the two event floors, which overlook the Aquatic Centre."
He added that the event spaces will hold around 300 people.