Red Bull plans brand immersion event with D3 Active

Immersion event

The brand experience agency has been appointed to provide event management support, logistics and infrastructure for the energy drink’s annual immersion event for future brand ambassadors in September 2011.

It is the first time D3 Active has worked with Red Bull on the annual event and the win follows the agency’s successful delivery of Red Bull’s Marketing Conference in August 2010.

Business strategy

D3 Active project manager Toby Blythe said the marketing conference, held to introduce the 2011 business strategy to 60 members of Red Bull’s UK marketing team, had helped cement a working relationship with the brand.

"Red Bull is a very important new client for us, particularly in the economic climate," added Blythe. "It is a great brand to work with, and it is a good fit between our work and the kind of events they are asking us to do."

Land Rover, O2, Orange

Land Rover, O2 and Orange are also among clients D3 Active has worked with on team building and conference projects.

The agency closed its Gatwick headquarters in 2009 and moved to the Eastnor Castle Estate in Herefordshire, where it has a village of Mongolian ger tents for overnight activities.