Foxy Bingo picks Blackpool for fifth birthday

Cliffs Hotel Blackpool hosts networking events

Foxy Bingo picks Blackpool for fifth birthday
Foxy Bingo picks Blackpool for fifth birthday

Pre-event planning

This was the fifth birthday event for the online bingo site, but the first held in the UK. The format was expanded to a weekend, with a networking reception between players and the client's chatroom hosts, plus a gala dinner, on the first night. The objective was to generate feedback and ideas for Foxy Bingo staff. "It was all about building relationships," says Foxy Bingo promotions manager Grace McMillan. "But we also wanted an informal and quite unscripted event." Blackpool was chosen as they felt it reflected core brand values as an entertainment website. They approached Lancashire & Blackpool Conference & Meetings three months before the event, which recommended the Cliffs Hotel Blackpool.

"The conference bureau really understood what we wanted to communicate and came back with good ideas," says McMillan.To generate excitement, Foxy Bingo ran a competition to win expenses-paid places for the event. Final details were agreed two weeks before execution.

Challenges

The main challenge for the venue was that the client block-booked 80 rooms but couldn't provide final names and numbers until two weeks prior to the event. They also requested private use of the ballroom and, to foster an informal atmosphere for delegates, to decorate the hotel with branded Foxy Bingo signs, balloons and cutouts. The hotel was full, with its other 83 rooms taken by paying guests.

Solution

The key to handling the logistics and informal style was daily communication between the client and the venue. The latter adopted a flexible approach to requests. "It was an unusual booking and we were unsure about the impact of the event around the hotel at first, but the team entered into the spirit," says Cliffs Hotel business development manager Pamela Smith. The group had pre-dinner drinks in a private room before joining regular guests in the restaurant for a three-course meal on Friday night. For the Saturday afternoon networking and bingo games, they had use of the hotel's 300-capacity ballroom. "We were very impressed by the willingness of the hotel to accommodate our requests," says McMillan.

Post-event analysis

The client issued feedback forms to all delegates. Respondents liked the flexibility at the hotel and free time to explore. Foxy Bingo staff welcomed the chance to learn from direct customer contact. "The conference bureau and venue were both spot on. We would look at returning within 12 months," says McMillan. Smith adds: "We learned that being flexible to accommodate a non-mainstream event can be a valuable booking."

FACTFILE
Client: Foxy Bingo
Event: Players' networking event
Group size: 120 delegates
Agency: In-house
Date: 11 June 2010
Venue: Cliffs Hotel Blackpool
Budget: Undisclosed

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
In pictures: The Mayfair Townhouse to open September 2020

In pictures: The Mayfair Townhouse to open September 2020

Iconic Luxury Hotels' new London property will have 172 rooms, a bar, a private gym and event spaces.

Incentive review: An action-packed countryside weekend at Gleneagles

Incentive review: An action-packed countryside weekend at Gleneagles

A luxury Scottish escape with whiskey tastings and outdoor activities including clay-pigeon shooting and archery.

DRPG acquires London agency Firehouse

DRPG acquires London agency Firehouse

Global agency’s acquisition of communications specialists Firehouse continues its recent growth.

C&IT redesigns magazine and website

C&IT redesigns magazine and website

Same great content but now with even more essential insight for event planners, says editor Calum Di Lieto.

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

Dan Broadberry discusses being on the 2019 A-List and how a ‘catastrophic’ storm may have helped him get there.

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

MWC in Barcelona will not go ahead, as one senior agency planner says brands took action after consulting chief medical officers.

Noisettes vocalist stars at Americana Music Association UK Awards

Noisettes vocalist stars at Americana Music Association UK Awards

London’s Troxy hosted the ceremony for 1,500 guests, featuring performances from special guests including Shingai Shoniwa.

Avantgarde London boosts senior leadership team

Avantgarde London boosts senior leadership team

Head of client services and operations director are promoted by the agency as it continues to grow.

What does the future of experiential events look like?

What does the future of experiential events look like?

Planning luxury experiential events needs to feel authentic, says Adam Blackwood of Private Drama Events.

How to treat your events like a start-up

How to treat your events like a start-up

Beta-test, prototype and iterate as you would for a tech product, says Set Creative’s Harry Osborne.

LATEST JOBS