Visit London awaits funding detail as Boris Johnson publishes budget proposals

Mayor of London Boris Johnson has opened a consultation into budget proposals for the Greater London Authority (GLA), including the umbrella body that will replace Visit London.

GLA budget proposals open for consultation
GLA budget proposals open for consultation

The Mayor this week announced plans for a new agency – Promote London – that will combine the work of Visit London, Think London and Study London.

A draft budget - the GLA Group Budgets Proposals 2011/12 document – has now been published and is open for consultation until 21 January.

Funding cut

Within the document, the Mayor of London proposes funding of £14m a year for Promote London, which is a cut of £3.35m a year from current grant levels received by the three agencies.

Visit London received £11.7m in 2010/11, while Think London had a grant of around £5.5m a year (£16.5m over three years) and Study London received £150,000.

The new agency is being launched in April 2011, when London Development Agency commitments to the three bodies are concluded.

Budget uncertainty

However, the Mayor is unable to confirm the funding – or details of how it will be distributed between the functions of Visit London, Think London and Study London – until central government finalises its own budgets.

Mayor of London Boris Johnson stated: "I cannot conclude all my budget proposals as the Government has yet to announce a grant settlement for the London Development Agency (LDA) in 2011-12. However given the vital importance of promoting London internationally, I am committing now to fund Promote London and a number of other schemes currently financed by LDA grant."

Key objectives

Within the consultation document, the Mayor identified key objectives of the LDA for 2011/12, which will now be folded into the GLA.

These include: 

  • Continue the current strategy of streamlining and aligning operations through Promote London by consolidating activities through a new integrated agency to promote London.
  • Consolidate and strengthen messaging under a single London brand.
  • Continue to support the development of business and visitor tourism to London.
  • Grow London’s share of the international meetings, conferences and exhibitions industry to bring more business tourists into the city.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

C&IT's associate editor reviews a country house hotel dating back to 1322 with Italianate architecture and luxury interiors.

The charity ball with a projection-mapped 'Wheel of Fortune'

The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

2020's most popular incentive destinations

2020's most popular incentive destinations

In our State of the Industry: Incentives report, we look at the top countries and cities over the past year.

Cancellations and deferrals: How global agencies are reacting to coronavirus

Cancellations and deferrals: How global agencies are reacting to coronavirus

As IBTM APAC gets postponed, agencies tell C&IT what they are doing to meet the challenges posed by the outbreak.

IBTM APAC 2020 postponed over coronavirus

IBTM APAC 2020 postponed over coronavirus

Organisers have postponed the inaugural IBTM Asia Pacific due to the Coronavirus outbreak.

How are incentive budgets changing in 2020?

How are incentive budgets changing in 2020?

Budgets increases come despite fears over economic uncertainty, according to the State of the Industry 2020: Incentives report.

MGM Resorts takes action over massive data hack

MGM Resorts takes action over massive data hack

More than 10.6million guests have had their data leaked after the cyber attack, according to reports.

APAC planners still 'use manual processes' for most of their tasks

APAC planners still 'use manual processes' for most of their tasks

Australian and New Zealander event planners need a more technology-driven approach, according to new research by Cvent.

DICE launched to improve diversity at conferences and events

DICE launched to improve diversity at conferences and events

New charter aims to eliminate 'manels' and offers guidelines for making events more diverse, on and off stage.

Are experiential food and drink incentives on the rise?

Are experiential food and drink incentives on the rise?

Planners reveal what food and drink experiences clients are increasingly requesting, in the C&IT State of the Industry: Incentives report.

LATEST JOBS