BMI appoints former British Airways marketing chief

British Midland International (BMI) has appointed Stuart Beamish as head of marketing and product from 1 January 2011.

BMI appoints head of marketing
BMI appoints head of marketing

Beamish will lead BMI’s global marketing strategy and report into the airline’s chief commercial officer Joerg Hennemann.

He joins BMI with more than 15 years of experience, including as Virgin Holidays’ general manager of loyalty and insight and British Airways’ head of relationship marketing.

Henneman said: "I am delighted that Stuart is joining BMI. With his depth of knowledge and experience gained over many years in the industry, he will be a valuable asset to the team as we drive forward the airline’s global marketing and product strategy."

 

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