The LBCM initiative also included the launch of an Ambassador Programme, which recruited leading business and academic figures to promote the sub-region.
Venues that benefited from the initiative included the Best Western Premier Leyland Hotel, which opened the £350,000 Tuscany Conference & Banqueting Centre this year and grew its conference sales by 12%.
Corporate client wins
Pleasure Beach Blackpool reported a 10% increase in conference business in 2010 following a £2m refurbishment of the Casino Building corporate venue. New corporate clients for the venue included Glaxosmithkline, RAC and O2.
Alston Hall, near Preston, also reported a 28% rise in the venue’s external corporate income and won 11 new corporate clients.
LBTB director of marketing Tony Openshaw said: "It has been a strong year for business tourism in Lancashire and Blackpool. The challenge we now face is to build on the success and to ensure businesses that have now held their conferences and meetings here return, while continuing to attract new business visitors."