Definitive Events will join agencies including Line Up and BSI on Indesit Company’s preferred supplier list.
The white goods company – which encompasses the brands Indesit, Hotpoint and Cannon – appointed Adding Value to its permanent events roster earlier this autumn.
The company runs around 75 events a year, including conferences, hospitality, golf days, training sessions and incentives.
Definitive Events managing director Lisa Pennington said: "It is a new industry for Definitive Events and we are really pleased to be able to get on board with such large and well known brands as Indesit and Hotpoint. We are looking forward to delivering some exceptional events for them."
Pennington will meet with Indesit Company’s events manager in January to discuss plans for 2011.