Indesit Company adds Definitive Events to preferred supplier list

Indesit Company has appointed Definitive Events to its preferred supplier list for incentives and hospitality.

Indesit Company appoints Definitive Events
Indesit Company appoints Definitive Events

Definitive Events will join agencies including Line Up and BSI on Indesit Company’s preferred supplier list.

The white goods company – which encompasses the brands Indesit, Hotpoint and Cannon – appointed Adding Value to its permanent events roster earlier this autumn.

The company runs around 75 events a year, including conferences, hospitality, golf days, training sessions and incentives.

Definitive Events managing director Lisa Pennington said: "It is a new industry for Definitive Events and we are really pleased to be able to get on board with such large and well known brands as Indesit and Hotpoint. We are looking forward to delivering some exceptional events for them."

Pennington will meet with Indesit Company’s events manager in January to discuss plans for 2011.

Line Up organised two major product launches for the Hotpoint, Cannon and Indesit brands in March last year.

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