Jack Morton creates Fifa's three-day Qatar experience

Jack Morton Worldwide has revealed that it worked with the Qatar 2022 World Cup Bid Committee to create a three-day visit for Fifa technical inspectors to the bid winning country, Qatar.

Jack Morton creates FIFA's three-day Qatar experience
Jack Morton creates FIFA's three-day Qatar experience

The agency, which established an office and project team in Doha in January, worked with the bid committee on their presentations which were designed to portray the culture of Qatar and what it offers as a sporting destination.

During 14-16 September, the Fifa technical inspectors toured Qatar to assess the country’s credentials as a possible location for the 2022 Fifa Football World Cup.

The tour included a series of location visits and meetings, together with an evening with the Qatari royal family.

Jack Morton's presentations were designed to portray the culture of Qatar and its sporting destinations.  

Qatar previously hosted the Asian Games in 2006, but the 2022 World Cup will be the first global sporting event to be hosted in the Middle East.

Jack Morton also worked with the committee to assess the locations, infrastructure and logistics for the visit.

"We are hugely proud to be associated with Qatar’s winning bid to host the World Cup. The commitment and passion of Qatar shone through and we are thrilled to have played a role in bringing the games to this nation," said Jack Morton Worldwide EMEA vice-president managing director Julian Pullan.

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