The campaign It’s In Hua Hin – which was launched nine months ago - now comprises eight hotels, a golf club and vineyard.
Originally called the Railway Hotel, Sofitel Centara Grand Resort & Villas debuted on New Year's Day 1923 as the first hotel in Hua Hin, which is three hours south of Bangkok.
Meanwhile, the Intercontinental Hua Hin Resort has recently hosted guests including Rafael Nadal.
Intercontinental Hua Hin Resort’s general manager Pattama Yoshimura said: "For us, joining this initiative was about aligning ourselves with the most recognisable brands in hospitality. With the golf and the winery and all the events here now, there's a great new story unfurling, and we want be part of that narrative."
Other properties that form It's in Hua Hin include:
• Anantara Hua Hin beachfront resort
• Banyan Golf Club
• Banyan Resort
• Hilton Hua Hin Resort & Spa
• Hua Hin Hills Vineyard
• Hua Hin Marriott Resort & Spa
• Hyatt Regency Hua Hin
• Sheraton Hua Hin Resort & Spa