CASE STUDY: WELLA TRAVELS EAST TO HANOI, VIETNAM
Pre-event planning: Wella Group in the UK, which provides hair care products, wanted to reward the participants of a year-long incentive programme targeting the top performers of its Vidal Sassoon brand. The aim was to encourage them to work harder, increase sales levels and work towards gaining a place on future incentive trips.
Challenges: As this was the final event in a series of three, organisers BSI Meetings & Events had a finite budget and had to come up with a location that would enable winners to experience a unique culture safely and cost-effectively.
Solution: The group of eight stayed at the Intercontinental Hanoi Westlake Hotel & Resort. A variety of activities and cultural opportunities were arranged, including a bike tour to local villages where the guests visited the homes of residents and met their families. BSI also organised sightseeing tours of Hanoi including the Ho Chi Minh Mausoleum, the Temple of Literature and Ngoc Son Temple, and participants enjoyed a massage at the Santal Spa. Evening events included dinner at some of the best restaurants in Vietnam, such as the Wild Lotus, and a water puppet show. On the final day, guests were treated to a cruise including time for canoeing and snorkelling, followed by a gala dinner, party and overnight accommodation on board.
Post-event analysis: The mix of culture, entertainment and indulgence was well balanced. The trip has encouraged the employees to spread the word about the benefits of working to targets and aspiring to be the best sales person. "This was a once-in-a-lifetime experience for the team and will certainly be a trip I will not forget in a hurry," said Leona Curran, general manager, UK Academies, Vidal Sassoon UK.FACTFILE
Company: Wella Group
Event: Top performers incentive
Group size: Eight
Agency: BSI Meetings & Events
Date: 8-12 August 2010
Venue: Intercontinental Hanoi Westlake Hotel, Vietnam