Audi UK appoints Energy for national dealer forum

Audi UK showcases future strategy to 700 staff at national forum at the NEC in Birmingham.

Audi appoints Energy
Audi appoints Energy

Audi UK has launched its future strategy and range of new cars to 700 staff at a national dealer forum and product launch at the NEC in Birmingham.

Agency Energy was appointed to create the event, which included a two-hour show featuring a car ballet and business update from Audi UK director Jeremy Hicks.

A five-day build for the event in the NEC’s Hall 12 included lighting designed around an 11m revolving stage, as well as a 54m screen.

UK dealers and representatives from Germany also attended a drinks reception and sit-down gala dinner as part of the event last month.

Audi dealer forum

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