Britain for Events calls for government meeting after England 2018 bid failure

Britain for Events has told the government it would like to discuss the country's long term event strategy in the aftermath of the 2018 World Cup failure.

Britain for Events calls for government meeting after England 2018 bid failure
Britain for Events calls for government meeting after England 2018 bid failure
The lobbying group's open letter, penned by Business Visits & Events Partnership chairman Michael Hirst, praised the government's efforts to attract the 2018 bid, but highlighted the importance of long term event strategy.

"The World Cup bid highlights the importance of high level support and long term planning for Events that often take place several years ahead and only last for a short period," wrote Hirst.

"There is however another category of events which have a more sustainable and enduring quality. These are international conference, exhibitions and trade shows held in Britain, whose present economic benefits are estimated to be worth at least £100 billion per year and which equally serve to make Britain a destination of first choice and of international focus," he added.

Representatives from the BIS, UKTI, DCMS and Visit Britain, as well as leading figures from the conference and exhibitions sector, have been invited to the proposed meeting, where future event opportunities would be discussed.

Hirst told C&IT that the people invited to the meeting would depend on which sectors the government was targeting.

"Certainly we would have bidders for international events and some venue presence. We are ready, willing and able to meet when the government is," he added.

Britain for Events recently revealed that the UK business visits and events industry is worth more than £36bn to the national economy per year.

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