Topping the list of the most lusted-after incentive destinations was New York, closely followed by Las Vegas and Los Angeles.
C&IT´s American Dream research also pinpointed that events planners most popular incentive activities in the US include sightseeing tours with a twist, participating in sporting activities and theatre experiences.
The research results were unveiled at EIBTM today (1 December) to coincide with the launch of C&IT´s first Stateside supplement, supported by NYC & Company.
A panel of representatives from destinations including New York, Texas, Boston, Houston and Las Vegas debated the findings of the survey and discussed available stateside programmes during a seminar at EIBTM.
Meanwhile, the winner of C&IT´s competition to win a four-night stay in the Big Apple, with flights for two included, was announced at the show.
Powwow Conference and Event Management director Amanda Edgcumbe´s entry was drawn during a live launch of C&IT´s Stateside supplement on stand F270 today.