Malaysia aims to increase business tourism visitors after £10m funding boost

Malaysia Convention and Exhibition Bureau (MyCEB) plans to increase business visitors to 8% of total tourism figures after securing a £10m funding boost from government.

MyCEB secures £10m funding
MyCEB secures £10m funding

Malaysia´s minister of tourism agreed the funds for 2011 and 2012 earlier this week and MyCEB plans to increase business tourism visitors from 1.2m to 2.9m by 2020.

MyCEB general manager of sales and marketing Ho Ping said: "Business tourism has been recognised as a key contributor for economic growth. We expect the industry to contribute 16,700 jobs by 2020."

The £10m funding is to be split between operational expenses of the team - which has risen to 24 from five when the body was set up in 2009 - and a subvention programme for attracting conferences to Malaysia.

"We are attending three new shows in 2011 - Imex America, AIBTM, and CIBTM, and we will be targeting associations and coprorate meetings and events," added Ping.

A business plan is being drawn up now outlining how the subvention programme cash will be split and which regions will be targeted, and it will be presented to MyCEB´s board on 15 December.

"We are looking at the legacy for the country; we want Malaysia to be the top MICE destination in Asia," said Ping.

The subvention programme will allow for financial and non-financial incentives for MICE groups, and agreed performance measures will be laid out in the new business plan.

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